Social networking has quickly risen in popularity with consumers and professionals of all ages and backgrounds. Some people use social networking websites to stay in touch with the latest news while others use them to chat with family and friends. Businesspeople use social networking tools to keep in touch with customers and sales teams, or offer special coupons and discounts. When managed properly, a social networking marketing campaign can spread great word-of-mouth recommendations between friends and associates and generate fast profits for your company.