Anyone can write an online press release; but not everyone can write effective releases that produce results. If you think all it takes is being able to comply with standard release formats and being able to write correct English then you are missing a whole lot.

There are many releases out there, but are they serving their purpose? This begs the question: What makes a successful online press release? Some seem to find a good degree of success with their writings; others seem to have no clue as to what happened.

So What Really Makes a Successful Online Press Release?